Insights

Measuring the impact of advertising has become more challenging, renewing interest in marketing mix modeling (MMM).

Brands need to make sure their online and direct-to-consumer experiences match or surpass those of wholesalers and retailers.

Reddit filed its financial prospectus ahead of its public offering; it's the first social media IPO in years.

The advertising landscape is set to transform with Google's move to eliminate third-party cookies by the end of 2024, introducing the Privacy Sandbox initiative.

The most critical features for marketers from Shopify Editions Winter '24.

Apple's Vision Pro is revolutionizing the digital interaction landscape with its A/R capabilities, prompting brands like J.Crew and Mytheresa to develop immersive apps for a unique customer experience.

Marketers are shifting back from an over-reliance on performance marketing and investing in brand marketing to help their brands standout in the market.

Listen to our episode with Nathan Resnick where Samir talks about all things media buying.

Tailoring your messaging to be relevant to your audience is the difference between a mediocre marketing campaign and one that truly moves the needle.