Insights

One of the toughest challenges for marketers is getting CFOs to see brand awareness as an investment, not an expense.

Marketing measurement doesn’t have to be overwhelming. But it does have to evolve.The right measurement framework isn’t just about finding a number. It’s about creating a system that gives you visibility, flexibility, and confidence—no matter how complex your media mix gets.

Media mix modeling (MMM) has become a buzzword for marketers chasing smarter insights—but is it actually right for your brand right now?

The challenge isn’t just choosing the right agency but knowing how to manage the relationship effectively.

See why brand awareness is the missing piece in many performance marketing strategies and how brands can build it effectively.

Our step-by-step framework to shift the conversation from cost-cutting to growth acceleration

Based on early teasers, industry insights, and past years' patterns, here are the key advertising trends we anticipate and how your brand can apply them effectively.

In the latest episode of Chief Advertiser, Samir Balwani hosts Peter Klein, the Vice President of Customer Growth and Retention at Ideal Living, to discuss customer retention strategies for DTC brands.

Listen to Katie share key marketing insights from her career, how she communicates marketing goals with leadership teams, and how she analyzes and integrates marketplace trends.