Insights

Learn why consumer brands need a full-funnel media agency. Discover how awareness, consideration, conversion, and loyalty work together to drive growth.

Discover why leading consumer brands trust QRY as their paid media agency. Learn how our full-funnel strategies balance awareness and performance to scale profitably.

One of the toughest challenges for marketers is getting CFOs to see brand awareness as an investment, not an expense.

Marketing measurement doesn’t have to be overwhelming. But it does have to evolve.The right measurement framework isn’t just about finding a number. It’s about creating a system that gives you visibility, flexibility, and confidence—no matter how complex your media mix gets.

Media mix modeling (MMM) has become a buzzword for marketers chasing smarter insights—but is it actually right for your brand right now?

The challenge isn’t just choosing the right agency but knowing how to manage the relationship effectively.

See why brand awareness is the missing piece in many performance marketing strategies and how brands can build it effectively.

Our step-by-step framework to shift the conversation from cost-cutting to growth acceleration

Based on early teasers, industry insights, and past years' patterns, here are the key advertising trends we anticipate and how your brand can apply them effectively.