Where Paid Media Meets Measurable Impact

In today’s episode of Ecom Experiences, Samir Balwani welcomes Kaleigh Redington of Zen Habitats and WeGro Co, who shares her experience navigating a niche market.

While performance marketing plays a crucial role, building strong brand awareness forms the foundation of long-term success.

In this blog, you'll explore the shift from traditional to attention metrics, understand their importance for measuring consumer engagement, and learn how to implement them effectively in your advertising strategy.

How can you navigate a market saturated with quick, cheaper alternatives to stay competitive?

In this episode of Ecom Experiences, Samir Balwani welcomes Jennifer Peters, the Senior Manager of Ecommerce at OLLY, to discuss tackling industry-specific challenges in ecommerce.

Join Samir Balwani in today’s Ecom Experiences episode as he interviews Jen Yu and Alex Penfold, the Co-founders of Jaxon Lane, about building an innovative and disruptive skincare brand.

In this episode of Ecom Experiences, Samir Balwani sits down with Shelley Griffin, the Director of Ecommerce and Marketing at Caffe Vita, to talk about scaling the brand’s ecommerce platform.

In this episode of Ecom Experiences, Samir Balwani invites Ashlee Anderson, the former Director of Ecommerce and Performance Marketing at Rumpl, to talk about adapting marketing strategies for ecommerce businesses.

In today’s Ecom Experiences episode, Samir Balwani chats with Nick Hernandez, the Director of Ecommerce at Felina, about marketing leadership and growth.