Where Paid Media Meets Measurable Impact

Based on early teasers, industry insights, and past years' patterns, here are the key advertising trends we anticipate and how your brand can apply them effectively.

In this episode of Chief Advertiser, Stephen Racano, the Head of Growth at Geologie, joins Samir Balwani to discuss Geologie’s brand awareness tactics in the skincare market.

In the latest episode of Chief Advertiser, Samir Balwani hosts Peter Klein, the Vice President of Customer Growth and Retention at Ideal Living, to discuss customer retention strategies for DTC brands.

Listen to Katie share key marketing insights from her career, how she communicates marketing goals with leadership teams, and how she analyzes and integrates marketplace trends.

In this episode of Ecom Experiences, Celia Mulderrig, the VP of Ecommerce at NakedCashmere, joins Samir Balwani to discuss building brand awareness during key seasonal events.

In this episode of Ecom Experiences, Anne Steeves, the Senior Director of Brand Marketing at Welly Health PBC, joins Samir Balwani to discuss building brand awareness through omnichannel selling.

Here are seven critical questions to guide your decision-making, including insights on agency size, expertise, and their unique differentiators.

CMOs have to articulate marketing’s role as a driver of long-term value and connect their budgets to measurable financial outcomes that resonate with the CFO.

The task is clear but far from simple: prioritize effectively, measure holistically, and stay agile. Let’s explore strategies to navigate this complexity while staying focused on sustainable growth.