Where Paid Media Meets Measurable Impact

Listen to Katie share key marketing insights from her career, how she communicates marketing goals with leadership teams, and how she analyzes and integrates marketplace trends.

In this episode of Ecom Experiences, Celia Mulderrig, the VP of Ecommerce at NakedCashmere, joins Samir Balwani to discuss building brand awareness during key seasonal events.

In this episode of Ecom Experiences, Anne Steeves, the Senior Director of Brand Marketing at Welly Health PBC, joins Samir Balwani to discuss building brand awareness through omnichannel selling.

Here are seven critical questions to guide your decision-making, including insights on agency size, expertise, and their unique differentiators.

CMOs have to articulate marketing’s role as a driver of long-term value and connect their budgets to measurable financial outcomes that resonate with the CFO.

The task is clear but far from simple: prioritize effectively, measure holistically, and stay agile. Let’s explore strategies to navigate this complexity while staying focused on sustainable growth.

In today’s episode of Ecom Experiences, Samir Balwani invites Kevin Shields, the Senior Growth Marketing Manager and Acquisition Lead at Atlas Coffee Club, to talk about paid acquisition strategies for growth.

In this week’s episode of Ecom Experiences, Samir Balwani hosts Katie Buczek, the Director of Sales for Amazon and Ecommerce at Totes Isotoner, to talk about scaling product demand among the competition.

We’re thrilled to announce the launch of Chief Advertiser, a podcast dedicated to helping consumer brand marketers master the complexities of advertising in today’s fast-evolving landscape.