Where Paid Media Meets Measurable Impact

As performance marketing results have started to decline and measurement has become more complicated, marketers are beginning to question if it's the best investment for the long-term growth of a brand.

Listen to Wayne explain how he helped drive the widespread use of EDI, his career evolution in the footwear industry, and the challenges he solves with his brand. 

Listen to Ali share strategies for penetrating the market, tips for new founders, and the backstory behind Modern Picnic.

Listen to Amanda Schreier, the General Manager of Global eCommerce at Sea to Summit, share advice for launching and scaling an e-commerce business, Sea to Summit’s global expansion plans, and how to balance innovation and strategy.

Attention metrics allow us to better understand how consumers engage with our advertising.

Listen to Chelsea Schulz, the Senior Director of Performance Marketing at ettitude, discuss marketing during inflationary periods and her projections for 2024

Measuring the impact of advertising has become more challenging, renewing interest in marketing mix modeling (MMM).

Brands need to make sure their online and direct-to-consumer experiences match or surpass those of wholesalers and retailers.

Reddit filed its financial prospectus ahead of its public offering; it's the first social media IPO in years.