Important Ad Metrics on the E-commerce Secrets to Scale Podcast

Samir joined Tanner from the E-commerce Secrets to Scale podcast to talk about key e-commerce metrics you should track for your online store.

In this episode, we talk about the following: 

  • Different important advertising KPIs
  • Which KPIs matter and which don’t
  • How you should track key metrics

Listen to the episode

You can listen to the full podcast here.

Ready for better paid media results?

Get in touch with one of our ecommerce marketing experts.

Related Posts

Preparing for the Growth Marketing Landscape in 2024

Preparing for the Growth Marketing Landscape in 2024

On today’s episode of Ecom Experiences, Samir Balwani welcomes his first guest, Cameron Aroz, the Director of Growth at Fellow, for a discussion about growth marketing. Cameron talks about how he prioritizes growth initiatives, how new marketing directors can prepare for the 2024 landscape, and generative AI’s potential and limitations in creative campaigns.

January 2024 Data Trends & Insights

January 2024 Data Trends & Insights

With our distinct data set, we have the capability to observe and analyze trends in KPIs for rapidly growing lifestyle e-commerce brands. In January, our efforts yielded notable efficiency gains across various key metrics. There was a significant 26% decline in CPM,...

Media Buying Strategies for Increased ROAS and Growth

Media Buying Strategies for Increased ROAS and Growth

Join Samir Balwani for the very first episode of Ecom Experiences as Chad Franzen of Rise25 interviews him about his media buying expertise. Samir shares his early victories as an entrepreneur, how he developed a niche for QRY, and the ideal audiences for the podcast.