Ecommerce marketing insights & analysis

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March 2024 Data Trends & Insights

With our distinct data set, we have the capability to observe and analyze trends in KPIs for rapidly growing lifestyle e-commerce brands. In March, there was a notable increase in website traffic and consumer engagement. However, there was a decrease in the...

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February 2024 Data Trends & Insights

With our distinct data set, we have the capability to observe and analyze trends in KPIs for rapidly growing lifestyle e-commerce brands. In February, our performance rebounded strongly following the slow start to the New Year. We observed a remarkable improvement...

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Navigating Inflation as a Luxury DTC Brand

Tune in to this episode of Ecom Experiences as Samir Balwani sits down with Chelsea Schulz, the Senior Director of Performance Marketing at ettitude, to discuss marketing during inflationary periods and her projections for 2024.

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Preparing for the Growth Marketing Landscape in 2024

On today’s episode of Ecom Experiences, Samir Balwani welcomes his first guest, Cameron Aroz, the Director of Growth at Fellow, for a discussion about growth marketing. Cameron talks about how he prioritizes growth initiatives, how new marketing directors can prepare for the 2024 landscape, and generative AI’s potential and limitations in creative campaigns.

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Cameron Aroz

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