Samir Balwani

Listen to Eleah Portillo, a Fractional CMO at For Wellness, to talk about crafting a luxury brand in today’s ecommerce landscape.

In this blog, we share key strategies for luxury DTC brands to succeed in 2025 by emphasizing community, authenticity, and value. Adapting to economic shifts and telling compelling brand stories will be crucial for standing out in a competitive landscape.

Listen to Will Prout, the Head of Growth at Titan Casket, talk about revolutionizing the funeral industry through creative marketing and product strategies.

Discover how QRY helps brands tackle modern marketing challenges through strategic insight, omnichannel planning, performance marketing, and actionable data. Our balanced approach combines brand awareness with performance marketing to drive sustainable growth.

In this episode of Ecom Experiences, Samir Balwani interviews the VP of Digital Media and Ecommerce at RéVive Skincare, Mila Mendez, about how she scales and innovates in the competitive skincare industry.

In this blog, we examine July 2024's ecommerce ad metrics: CPM and CPC have decreased, providing opportunities to expand reach and maximize ROAS. However, declines in CTR and CVR indicate the need for fresh ad creatives and conversion optimization. These shifts present strategic opportunities for agile marketers.

This blog post covers the shift to direct-to-consumer (D2C) models, emphasizing the need for strong customer relationships, efficient logistics, and effective marketing. Brand recognition and strategic media planning are crucial for D2C success.

Tune in to the latest episode of Ecom Experiences as Samir Balwani hosts Jesse Nuttall, the Head of Ecommerce at Goal Zero, to discuss tackling competition among technological advancements.

In this blog, we explore why constant discounting erodes brand value and discuss long-term strategies to drive sales sustainably. Key tactics include enhancing your value proposition, strategic media planning, optimizing performance marketing, leveraging business intelligence, and developing a comprehensive go-to-market strategy.