Samir Balwani

One of the toughest challenges for marketers is getting CFOs to see brand awareness as an investment, not an expense.

Listen to Jerel Blades, Head of Growth at TUSHY, talk about building performance programs that support long-term brand strategy.

Social commerce holds untapped potential for growth, but where can brands begin?

Listen to Morgan Decker, Director of Global Marketing at Andie, talk about navigating the fashion marketing landscape

Listen to Kareem Elgendy, CEO of Veiled, share his data-driven product strategies for marketing.

Marketing measurement doesn’t have to be overwhelming. But it does have to evolve.The right measurement framework isn’t just about finding a number. It’s about creating a system that gives you visibility, flexibility, and confidence—no matter how complex your media mix gets.

Media mix modeling (MMM) has become a buzzword for marketers chasing smarter insights—but is it actually right for your brand right now?

In today’s episode of Chief Advertiser, Samir Balwani hosts Michael Kaminsky, Co-founder and Co-CEO of Recast, to discuss employing media mix modeling to measure marketing performance.

Listen to Louis Monoyudis, the Global Chief Marketing Officer at Bokksu share this thoughts on structuring performance metrics like MER, how to leverage AI effectively, and more.