With our distinct data set, we have the capability to observe and analyze trends in KPIs for rapidly growing lifestyle e-commerce brands.

In February, our performance rebounded strongly following the slow start to the New Year. We observed a remarkable improvement across key metrics: a 10% increase in CTR, a 20% rise in CVR, and a 15% boost in ROAS. While we maintained a steady pace throughout the first half of the month, we witnessed significant surges, particularly around Valentine’s Day, President’s Day, and Leap Day in the later half of the month. These spikes coincided with heightened brand promotions and a surge in consumer engagement, indicating they were ready to purchase.

Despite the notable increase in CVR and CTR, our CPMs jumped 24% MoM, and CPCs rose by 13% MoM. The increased advertising costs suggest intensified competition as more brands vie for consumer attention. Despite the challenges posed by rising CPMs and CPCs, our ability to maintain strong CVR and CTR indicates effective targeting and compelling ad content, positioning us well to capitalize on the growing market demand.

What’s Next?

Spring!! 🌷🌼

Almost halfway through March, we observed an 11% rise in CTR. This early trend indicates a growing level of engagement from both brands and consumers, suggesting a continuation of the positive momentum witnessed in February.