With our distinct data set, we have the capability to observe and analyze trends in KPIs for rapidly growing lifestyle e-commerce brands.

In March, there was a notable increase in website traffic and consumer engagement. However, there was a decrease in the conversion rate (CVR), indicating that consumers were not yet prepared to make purchases. Month over month, we noticed a 7.6% increase in click-through rate and a 6.3% decrease in cost per click, alongside an 18.4% decline in CVR. While the CVR remained consistent during the first half of the month, there was a noticeable drop in consumer purchases during the latter half, possibly due to their focus shifting towards upcoming holidays.

Even though the conversion rate declined, there was a simultaneous increase in click-through rate and a decrease in cost per click, suggesting that consumers were actively engaged in researching their next purchases. Given this trend, we anticipate April to be an even more robust month as consumers leverage their research findings and proceed to make their desired purchases.

What’s Next?

Spring is in full bloom!! 🌷

In the early days of April, the conversion rate rebounded with a notable 21% increase compared to the final days of March and a 15% increase compared to last year. This resurgence suggests that the post-holiday lull was brief, indicating that consumers are swiftly returning to the market and are ready to purchase.