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Stage 5:
Consistent Growth & Scale

Congratulations, you've created a sustainable and scalable paid media program. You're now looking for incremental strategies or large brand activations to accelerate growth.

At this stage, your goal is to maintain equilibrium. You should be scaling sustainably and continually growing topline revenue. 

To further accelerate growth at this stage, brands can turn to the following:

  • Reduce the ROAS (take a potential loss) to fuel more upper-funnel investments.
  • Use more sophisticated analytics tools to identify opportunities for driving incremental revenue from existing strategies.
  • Activate brand awareness campaigns at scale (celebrity collaborations, major sponsorships, large brand activations, etc.).

Goal: Maintain the campaign equilibrium to ensure you don't fall back to stage four while activating large brand campaigns to build brand awareness further. 

Want to see how we can help?

Connect with a strategist to learn how our paid media process could help you accelerate your growth.