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Stage 3:
Starting to Scale Paid Advertising

You have a clear understanding of your customer and have built brand demand. You're now ready to scale your paid media and accelerate the growth of your brand.

Brands at this stage commonly have high-ROAS campaigns but cannot scale them. The only way to grow the brand is by investing in advertising campaigns that reach new audiences. 

You should start exploring "consideration" audiences (consumers likely to purchase from you but may not be brand aware yet). 

Goal: Start scaling paid media campaigns to increase top-line revenue while maintaining a break-even ROAS.

Want help reaching the next stage?

Connect with a strategist to learn how our paid media process could help you accelerate your growth.