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Stage 2:
Building Brand Awareness

You've achieved product market fit and are starting to see growth. Now the focus is on reaching new consumers and building a brand following. 

At this stage, the brand is growing but needs third-party validation to build trust with new customers. We recommend investing in influencer marketing, PR, and partnerships to build brand awareness.

Also, as your brand demand increases, you should implement lower-funnel advertising strategies such as branded paid search and remarketing campaigns.

Goal: Use influencer marketing, PR, and partnerships to build brand awareness and increase top-line revenue.

Ready to get started?

Connect with a strategist to learn how our paid media process could help you accelerate your growth.