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Stage 1:
Reaching Product Market Fit

You're still early in your journey and are trying to consistently find consumers that are willing to purchase your products.

Finding product marketing fit is the hardest stage of growth. You need to understand your consumers' needs and motivations clearly. 

You should start asking customers:

  • Why did you purchase from us?
  • What could we have done better?
  • What would convince you to buy more?

Once you know this information, you can refine your messaging, brand positioning, and product catalog to improve your product market fit. 

Goal: Improve your conversion rate and average order value.

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