Media Strategy
QRY is an award-winning media strategy agency that helps ecommerce brands scale quickly and profitably.
Your media strategy is the foundation to a successful paid media program. Our full-funnel strategies help activate the right channels at the right time to reach the best consumers.
Talk to one of our strategists today to learn more about how we could improve your media strategy.
How does QRY's media strategy help grow your brand?
The best media strategies require a clear understanding of your consumers and how to reach them best. It involves identifying the most influential media channels to deliver your brand message and drive consumer engagement.
At QRY, our media strategies go beyond the conventional. Our approach determines the most impactful touch points for reaching your potential customers, the most effective campaign budget, and an overarching test & learn strategy for driving incremental growth. We craft a plan that ensures your brand message resonates with your audience at the right time and on the right platform.
This customized strategy maximizes reach and engagement and optimizes your marketing spend, ensuring you get the highest return on investment. Trust QRY to navigate the complexities of the media landscape, ensuring your brand stands tall amidst the noise of the marketplace.
Media STRATEGY
Identifying and outlining how to reach and engage future consumers.
- Customer Research
- Channel Strategies
- Media Planning
- Media Forecasting
Frequently Asked Questions
What is a media strategy?
A media strategy is a plan that outlines the best ways to present your brand's messages to your target audience through various media channels. This could include digital platforms like Facebook, Google, and TikTok and traditional outlets like television, radio, and print. The aim is to reach your audience effectively, engage them with your brand, and inspire them to take action.
How do I know if I need a media strategy?
You need a media strategy to maximize the impact of your marketing efforts, reach your target audience effectively, and get a higher return on your marketing investment. Without it, your marketing efforts could be misaligned or inconsistent, and you might miss out on opportunities to engage your target audience. We recommend reviewing your media strategy if you're not getting the desired results from your current marketing efforts, launching a new product or service, or entering a new market.
What value does a media strategy provide?
A media strategy ensures that your marketing efforts are targeted and cohesive, resulting in more efficient use of your budget. It outlines how to reach your target audience and which media channels will be most relevant. Most importantly, a media strategy helps you track the performance of your marketing efforts, allowing you to adjust your plan as needed for optimum results.
How long does it take to build a media strategy?
The time it takes to develop a media strategy can vary based on your brand's specific needs, your market's complexity, and the strategy's scope. We generally estimate about four weeks to create a comprehensive media strategy.
What is included in a media strategy?
A media strategy typically includes several key components: an understanding of the target customer, an outline of the key channels and the channel strategy, a clear forecast and budget breakdown, a review of the existing campaign creative, and lastly, a test & learn plan outlining what optimizations will be made.
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Your brand's media strategy.
Brands seeking to engage audiences and drive revenue will find that having a well-crafted media strategy is critical for success.
What is a Media Strategy?
A media strategy is a comprehensive plan that identifies the most effective media channels for delivering a brand's message to its target audience. These media channels could range from platforms like Facebook, Instagram, and Google to traditional outlets like television, radio, and print.
A media strategy aims to outline how a brand will reach the right audience, at the right time, on the right platform, and with the right message.
The Benefits of a Media Strategy
A well-planned media strategy offers a wealth of benefits for ecommerce brands:
- Agency & brand alignment: The media strategy should outline the key goals and expectations. It should clearly convey the overarching strategy, the campaign expectations, and the KPIs.
- Cost transparency: Platform costs, audience costs, and additional tools & software can quickly inflate media costs. The media strategy should clearly outline what tools are being utilized and the expected costs of these tools.
- Budget tracking: The media strategy should clearly outline the budget forecasts for the campaigns and the expected returns.
- Proactiveness: The best media strategies will clearly outline the experiments and future opportunities for the brand. The strategy should highlight how the brand might drive incremental growth in the future.
- Performance tracking: Each media strategy should outline KPIs that will be tracked and monitored. These KPIs should define success and allow a clear understanding of how well a campaign is performing.
Why Every Ecommerce Brand Needs a Media Strategy
Without a solid media strategy, brands risk their media efforts being unfocused and inconsistent, ultimately failing to grow the business. The media strategy ensures that all marketing channels work together and that paid media channels maximize performance.
Creating a Media Strategy: A Step-by-Step Process
- Set clear objectives: Define what you want to achieve with your media strategy. Whether scaling quickly or scaling profitably, having clear expectations will guide your strategy.
- Understand your audience: Use market research and customer data to develop a clear picture of your target audience - their needs, preferences, behaviors, and the media channels they use.
- Choose the right media channels: Based on your audience analysis, choose the media channels that will most effectively deliver your brand message to your audience.
- Outline the channel strategies: Create campaign structures and optimize bid settings to maximize your channel results. Ensure you understand the role each channel plays in the overarching media strategy.
- Review campaign creative: Develop content that resonates with your audience and aligns with each chosen media channel. The content should be engaging and encourage the desired action.
- Create a forecast: Create a monthly budget breakdown that outlines KPIs and expected revenue from reach channel within the media strategy.
- Outline a test & learn plan: Identify potential experiments or new channels you could test to grow the campaigns continually. Planning ahead allows you to be proactive instead of reactive to campaign changes.
Having a media strategy is not just a nice-to-have - it's necessary for any ecommerce brand that wants to scale quickly and profitably.