Must Reads for May 2021

Every month, we scour the web for the best marketing and media content so you don't have to. Here are our latest finds:

Proving the Effectiveness of Contextual for a Cookieless World

We know cookie-less is going to change how we reach new consumers. Contextual advertising is going to reemerge as an important tool in our toolbox. We're finding it to still be pretty effective.

How brand lift studies and survey ads are shaping marketing campaigns

It's always difficult to quantify the value of a brand awareness campaign, even though we know they're a necessity for a growing brand. Brand lift studies and survey ads help us better understand which campaigns are actually driving true impact.

What’s next for the future of frequency capping?

Without cookies it'll be much harder to track frequency, since we won't be able to track ads to an individual person. We're going to have to rethink how we manage our frequency capping to make sure we don't waste impressions.

Why you need brand awareness campaigns to support growth

Brand awareness creates demand for a product or brand which ultimately fuels growth. It's an important part of any full funnel campaign, yet it's often overlooked.

Landing Page Conversion Benchmarks for 16 Industries

How does your landing page compare against benchmarks? The study looks at form completions (not checkouts). Take a look and see how you stack up.

TikTok Ads: How They Differ From Facebook Ads

Our team is excited about the TikTok and its ability to drive ecommerce sales. The platform is very different from Facebook, so make sure your strategy aligns with what consumers expect and engage with.

CTV and digital advertising: how Connected TV is one of the fastest growing channels in 2021

The linear TV world is being turned upside thanks to cord-cutting. CTV is going to be a more important part of driving overall brand awareness. See how quickly the channel is growing and why.

Seven Common Mistakes Growing E-Commerce Businesses Make

Check out our latest article on Forbes. We've seen a lot of mistakes that ecommerce businesses have made over the years and are continually helping our brands make sure they don't do the same.

Don't miss a single article.