Every month, we scour the web for the best marketing and media content so you don't have to. Here are our latest finds:
We know cookie-less is going to change how we reach new consumers. Contextual advertising is going to reemerge as an important tool in our toolbox. We're finding it to still be pretty effective.
It's always difficult to quantify the value of a brand awareness campaign, even though we know they're a necessity for a growing brand. Brand lift studies and survey ads help us better understand which campaigns are actually driving true impact.
Without cookies it'll be much harder to track frequency, since we won't be able to track ads to an individual person. We're going to have to rethink how we manage our frequency capping to make sure we don't waste impressions.
Brand awareness creates demand for a product or brand which ultimately fuels growth. It's an important part of any full funnel campaign, yet it's often overlooked.
How does your landing page compare against benchmarks? The study looks at form completions (not checkouts). Take a look and see how you stack up.
Our team is excited about the TikTok and its ability to drive ecommerce sales. The platform is very different from Facebook, so make sure your strategy aligns with what consumers expect and engage with.
The linear TV world is being turned upside thanks to cord-cutting. CTV is going to be a more important part of driving overall brand awareness. See how quickly the channel is growing and why.
Check out our latest article on Forbes. We've seen a lot of mistakes that ecommerce businesses have made over the years and are continually helping our brands make sure they don't do the same.