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Trends & Strategies

How to create a paid media forecast and plan.

A comprehensive media plan and forecast is one of the most important tools for a scaling brand. It clearly outlines how you will scale your brand and drive additional revenue from advertising.

How to Improve Your E-commerce Conversion Rate

Website conversion rate is one of the most powerful levers a brand has for increasing its overall revenue.

Conversion rate is the rate at which website visitors purchase from the website. Improving...

How to Increase Your Average Order Value (AOV)

One of the easiest ways to quickly impact your brand’s revenue is to increase your average order value (AOV). Implementing simple strategies could help you quickly improve your AOV and help you...