Scaling performance media for Revo

Revo has a unique value proposition and strong brand recognition, driving the brand’s annual growth. In order to further capture market share and grow online sales the brand needed to engage with new audiences.

The core challenge that needed to be solved: “How do we create a customer journey that increases brand awareness and drives incremental online sales”.

To achieve its goals, Revo needed a data-driven campaign framework and marketing strategy.

The teams created a media plan and marketing strategy that allowed for flexible scaling based on campaign results. This responsiveness allowed Revo to maximize advertising effectiveness based on market opportunities and timing.

In parallel, a methodical test & learn plan was launched, enabling the brand to find incremental revenue opportunities from new audiences as the campaigns scaled.