---
title: "Marketing's Moment of Evolution on Test Optimize Scale"
description: "Samir joins Jason Fishman on the Test. Optimize. Scale. Podcast for a wide-ranging conversation on the state of DTC marketing and the industry’s next chapter."
author: "Samir Balwani"
published: 2023-10-06
canonical: https://www.weareqry.com/blog/were-in-a-moment-of-evolution-for-the-marketing-industry-on-the-test-optimize-scale-podcast
categories: ["Brand, Growth & Funnel Strategy"]
---

# Marketing's Moment of Evolution on Test Optimize Scale

I had the opportunity to chat with the brilliant Jason Fishman on the "Test. Optimize. Scale." podcast. It was a great conversation where we spoke about [all things DTC marketing](/blog/the-five-stages-of-dtc-ecommerce-advertising).

![](https://cdn.sanity.io/images/41gjzj83/production/d6d97e3a232593fb1d65458edf7f9c952bd5f928-1024x576.jpg?w=1600)

Check out the podcast here: