Ecommerce marketing insights & analysis

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How to Improve Your E-commerce Conversion Rate

Website conversion rate is one of the most powerful levers a brand has for increasing its overall revenue. Conversion rate is the rate at which website visitors purchase from the website. Improving your conversion rate will increase your overall revenue without...

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How We Maintain Our Culture While Being 100% Remote

When you’re 100% remote, one of the hardest things to do is to maintain your company culture. Since you’re not all in the same space and interacting with each other every day, it’s easy for people to begin to feel isolated or separated from the team. While it’s not...

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How to Increase Your Average Order Value (AOV)

One of the easiest ways to quickly impact your brand’s revenue is to increase your average order value (AOV). Implementing simple strategies could help you quickly improve your AOV and help you unlock faster growth. When we review a prospective client, one of the...

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The Five Stages of DTC & E-commerce Advertising

When brands are scaling their advertising, they go through five stages of growth. Ultimately, the brands are working towards creating a mature advertising program that drives consistent top-line revenue and scales the brand to new heights. Here’s how we define the...

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5 Messaging Hooks for More Effective Ads

Ad creative can be one of the most valuable ways to optimize a media campaign and maximize your results. The right ad creative will increase your engagement, click-throughs, and conversions. When testing ad creative, you should start with your broadest and most...

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