Ecommerce marketing insights & analysis

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Why A High ROAS Is Not Always Good

We’re constantly seeing ads from “marketing experts” and “advertising consultants” about how they can create ad campaigns with 10x+ or 20x+ ROAS (return on ad spend). While that may sound great, it’s not always a good thing. The reality is that creating a campaign...

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How to Create a Paid Media Forecast and Plan

A comprehensive media plan and forecast is one of the most important tools for a scaling brand. It clearly outlines how you will scale your brand and drive additional revenue from advertising. Imagine that someone came to you and gave you a budget and revenue goal...

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