Ecommerce marketing insights & analysis
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Storytelling in Fashion: Crafting a Narrative That Sells
A piece of clothing is never just a simple garment. If there weren't some kind of emotional bond between the individual purchasing a piece of clothing and the item itself, then all clothing would be the same. We all know that isn't true. We have favorite outfits...
10 Classic Fashion Marketing Tactics That Still Work
Marketing has changed a lot since the evolution of the internet. Given that people now spend a lot of time browsing through the internet or referring to it in case they want to find out something, digital advertising has become very popular. And many people even...
Navigating Onboarding at QRY: A New Starter’s Experience
We sat down with our most recent new starter, Charisse, to learn about her experience joining QRY. Charisse has been with QRY for about three months and works as an Account Manager developing long-term strategic plans and driving client success for many ecommerce...
Different Way to Buy Media For Brands! on Always Off Brand Podcast
I had the opportunity to join Summer and Scott on the Always Off Brand podcast, and wow, I had so much fun. We had an amazing conversation and covered some great topics, like: How much of the total business does ROAS impact? How can you find your most optimal...
The Dos and Don’ts of Fashion E-Commerce Advertising
E-commerce marketers face an exciting yet challenging landscape. Advertising is a complex mix of creativity, data, and strategy. To help you navigate this dynamic industry, we've compiled a list of dos and don'ts to keep your advertising campaigns effective...
How to Profitably Scale Your Media Spend
Scaling profitably is a major challenge for brands. Most aren’t able to achieve that kind of growth because they’re missing the tools and strategies they need to be successful. Here's what we make sure is in place before scaling our clients. Full-funnel advertising...
Brand Evolution through Paid Ads on the Brand Gravity Podcast
I had the pleasure of joining Kaye Putnam on her podcast "Brand Gravity." We talked about things like: Balancing short-term gains and long-term brand growth. Common ad pitfalls to avoid. When is your brand ready for the big marketing push? Optimizing your...
The Power of User-Generated Content in Fashion E-Commerce Advertising
In the fiercely competitive fashion world, brands constantly search for innovative ways to differentiate themselves and resonate with their target audience. One powerful approach is leveraging user-generated content (UGC) in advertising campaigns. UGC...
The Future of Luxury E-Commerce Advertising: Trends and Predictions
The luxury e-commerce landscape is constantly evolving, with brands continually seeking innovative ways to engage their consumers. Staying ahead of the curve and adapting to emerging trends is crucial to maintain a competitive edge. This article will explore...
5 Common Mistakes Agencies Make That Hold Back Your Brand
We regularly work with brands that feel stuck and can’t scale their businesses, even after engaging a “performance” marketing agency. Not all agencies are made equal, and many make mistakes that can keep your brand from growing. Here are the most common and...
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