Ecommerce marketing insights & analysis

In the fiercely competitive fashion world, brands constantly search for innovative ways to differentiate themselves and resonate with their target audience.  One powerful approach is leveraging user-generated content (UGC) in advertising campaigns. UGC...

The luxury e-commerce landscape is constantly evolving, with brands continually seeking innovative ways to engage their consumers. Staying ahead of the curve and adapting to emerging trends is crucial to maintain a competitive edge.  This article will explore...

We regularly work with brands that feel stuck and can’t scale their businesses, even after engaging a “performance” marketing agency. Not all agencies are made equal, and many make mistakes that can keep your brand from growing. Here are the most common and...

As the e-commerce industry grows, fashion brands compete fiercely to get consumers' attention. For fashion brands, advertising strategies have become the key to standing out in this highly competitive industry. Fashion brands can adopt these five effective...

In today's competitive e-commerce landscape, luxury brands must stay on top of their game to ensure that their advertising campaigns are effectively reaching and resonating with their target audience. With so many marketing channels and strategies available, it can...

When we work with clients, one of the first things we outline is a learning agenda. We know the most important thing for scaling a brand is identifying the levers that lead to growth. The learning agenda helps you better understand what drives your brand's growth....

In the age of digital marketing, there's no denying that luxury e-commerce brands need a strong online presence to remain competitive. However, you may still wonder if paid advertising is a wise investment for a luxury brand.  Let's dive into the benefits and...

Understanding and tracking the performance of your ad campaigns is essential to optimize their success. However, determining which campaigns are driving conversions can be challenging. This is where marketing attribution comes into play. It helps you understand...

Your brand’s break-even return on ad spend (ROAS) is an important metric for maximizing your ad campaigns’ revenue and long-term growth. When a brand wants to scale and maintain profitability, we will use revenue from lower-funnel (high ROAS) campaigns to fuel our...

We’re constantly seeing ads from “marketing experts” and “advertising consultants” about how they can create ad campaigns with 10x+ or 20x+ ROAS (return on ad spend). While that may sound great, it’s not always a good thing. The reality is that creating a campaign...