Ecommerce marketing insights & analysis

With our distinct data set, we have the capability to observe and analyze trends in KPIs for rapidly growing lifestyle e-commerce brands. In January, our efforts yielded notable efficiency gains across various key metrics. There was a significant 26% decline in...

I had the opportunity to join Nathan on the "Ecommerce on Tap" podcast. We had a great conversation and talked about all things media buying. Check out the full episode...

Tailoring your messaging to be relevant to your audience is the difference between a mediocre marketing campaign and one that truly moves the needle. The best brands know that detailed and sophisticated audience data and segmentation are key to success.  The Basics...

With our distinct data set, we have the capability to observe and analyze trends in KPIs for rapidly growing lifestyle e-commerce brands. As anticipated, December witnessed a decline in CPMs, CPCs, and overall costs, largely stemming from the reduction in overall...

With our distinct data set, we have the capability to observe and analyze trends in KPIs for rapidly growing lifestyle e-commerce brands. Want this data sooner? Sign up for our newsletter here.  As expected, in November, there was a surge in CPMs, CPCs, and overall...

Brands that regularly grow, understand how to maximize their discount campaigns to reach and engage the most consumers. Taking advantage of key promotion periods allows brands to maximize revenue potential without training customers to only buy when your brand is...

With our distinct data set, we have the capability to observe and analyze trends in KPIs for rapidly growing lifestyle e-commerce brands. Want this data sooner? Sign up for our newsletter here.  In October, CPMs experienced a significant 12% decrease, and CPCs...