Ecommerce marketing insights & analysis

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Do You Have a Learning Agenda for Your Advertising?

When we work with clients, one of the first things we outline is a learning agenda. We know the most important thing for scaling a brand is identifying the levers that lead to growth. The learning agenda helps you better understand what drives your brand's growth....

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Why A High ROAS Is Not Always Good

We’re constantly seeing ads from “marketing experts” and “advertising consultants” about how they can create ad campaigns with 10x+ or 20x+ ROAS (return on ad spend). While that may sound great, it’s not always a good thing. The reality is that creating a campaign...

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