---
title: "Optimizing Ecommerce Ads on Ecommerce on Tap"
description: "Samir joins Nathan on the Ecommerce on Tap podcast to talk through media buying for ecommerce brands — channel strategy, optimization, and what actually works."
author: "Samir Balwani"
published: 2024-01-25
canonical: https://www.weareqry.com/blog/optimizing-ecommerce-ads-on-the-ecommerce-on-tap-podcast
categories: ["Industry & Marketplace"]
---

# Optimizing Ecommerce Ads on Ecommerce on Tap

I had the opportunity to join Nathan on the "Ecommerce on Tap" podcast. We had a great conversation and talked about [all things media buying](/blog/the-five-stages-of-dtc-ecommerce-advertising).

![](https://cdn.sanity.io/images/41gjzj83/production/ae6a1379896ba2724fd51922cc6746fd550cae47-626x626.webp?w=1600)

Check out the full episode [here](https://podcasts.apple.com/us/podcast/optimizing-ecommerce-ads-insights-from-samir-balwani/id1349995601?i=1000640926342)