---
title: "Which Ad Metrics Actually Matter"
description: "Samir joins Tanner on E-commerce Secrets to Scale to break down the ad KPIs that actually matter for online stores — and the vanity metrics worth ignoring."
author: "Samir Balwani"
published: 2022-11-29
canonical: https://www.weareqry.com/blog/important-ad-metrics-on-the-e-commerce-secrets-to-scale-podcast
categories: ["Measurement & Analytics"]
---

# Which Ad Metrics Actually Matter

Samir joined Tanner from the E-commerce Secrets to Scale podcast to talk about key e-commerce metrics you should track for your online store.

In this episode, we talk about the following:

- Different important [advertising KPIs](/blog/the-marketing-measurement-framework-how-to-measure-what-actually-matters)

- [Which KPIs matter and which don't](/blog/why-a-high-roas-is-not-always-good)

- How you should [track key metrics](/blog/ultimate-guide-to-marketing-attribution-for-paid-media)

## Listen to the episode

You can listen to the full podcast [here](https://ranksey.com/podcasts/106-explaining-e-commerce-marketing-kpis-with-samir-balwani/).

![](https://cdn.sanity.io/images/41gjzj83/production/89e9601cf47b8196a000f572c6c3990dce1c7edd-1024x1024.jpg?w=1600)