---
title: "How to Scale a DTC Advertising Program"
description: "Samir joins the Digital Velocity Podcast with Tim and Erik to break down the five stages of growth brands hit while scaling their advertising programs."
author: "Samir Balwani"
published: 2022-12-15
canonical: https://www.weareqry.com/blog/how-to-develop-and-scale-an-advertising-program-on-the-digital-velocity-podcast
categories: ["Brand, Growth & Funnel Strategy"]
---

# How to Scale a DTC Advertising Program

I was invited to the [Digital Velocity Podcast](https://www.digitalvelocitypodcast.com/episodes/31-how-to-develop-and-scale-an-advertising-program-samir-balwani) and had an opportunity to chat with Tim & Erik. We talked about the [five stages of growth](/blog/the-five-stages-of-dtc-ecommerce-advertising) that brands work through as they develop and [scale advertising programs](/blog/how-to-profitably-scale-your-media-spend).

![](https://cdn.sanity.io/images/41gjzj83/production/a9ae7f19f3be0cb459413af914edeca4f6e1240f-890x890.png?w=1600)

Check out the full episode here: