---
title: "Brand Evolution Through Paid Ads on Brand Gravity"
description: "Samir joins Kaye Putnam on Brand Gravity to talk balancing short-term gains with long-term brand growth, common ad pitfalls, and when to push on a big campaign."
author: "Samir Balwani"
published: 2023-08-14
canonical: https://www.weareqry.com/blog/brand-evolution-through-paid-ads-on-the-brand-gravity-podcast
categories: ["Brand, Growth & Funnel Strategy"]
---

# Brand Evolution Through Paid Ads on Brand Gravity

I had the pleasure of joining Kaye Putnam on her podcast "Brand Gravity." We talked about things like:

- [Balancing short-term gains and long-term brand growth](/blog/the-awareness-performance-loop-how-brand-investment-drives-efficiency).

- [Common ad pitfalls to avoid](/blog/5-common-mistakes-agencies-make-that-hold-back-your-brand).

- [When is your brand ready for the big marketing push](/blog/the-importance-of-brand-awareness-for-ecommerce-success)?

- [Optimizing your advertising strategy](/blog/why-scaling-paid-media-has-become-harder-and-what-to-do-about-it).

You can listen to the full conversation here:

https://www.youtube.com/watch?v=x-iCe-Be6A0