---
title: "Brand vs. Performance Campaigns on Debutify"
description: "Samir joins Alex on the Debutify Podcast to talk through how ecommerce brands should balance brand awareness and performance marketing in their paid media mix."
author: "Samir Balwani"
published: 2023-05-17
canonical: https://www.weareqry.com/blog/brand-awareness-campaigns-vs-performance-campaigns-on-the-debutify-podcast
categories: ["Brand, Growth & Funnel Strategy"]
---

# Brand vs. Performance Campaigns on Debutify

I had an opportunity to join Alex on the Debutify podcast to share my thoughts on [paid media](/services) and how [e-commerce brands](/industries/ecommerce-retail) need to [balance brand awareness campaigns and performance marketing](/blog/the-awareness-performance-loop-how-brand-investment-drives-efficiency). It's definitely a podcast you don't want to miss.

![](https://cdn.sanity.io/images/41gjzj83/production/3493f9fe014446395c25d915d13c4a982d354431-1024x576.png?w=1600)

Check out the entire episode here: