Advertising principles.

At QRY we follow 7 guiding principles when working with our clients. These principles allow us to consistently help our clients grow, keep our focus, and clearly communicate how we work.

1: Prove Assumptions

We never assume something will work. Instead, we always work to prove (or disprove) what we believe. We use our ad experimentation learning agendas to identify and track our tests and the results.

2: We Scale Revenue, Not ROAS

We help brands scale. Brands grow by increasing their revenue, not by having the highest ROAS. Our full-funnel approach helps build brand awareness and increases revenue over time.

3: Always Simplify

We don’t believe in unnecessary complexity. The more complex something becomes, the more difficult it is to optimize and learn from. That’s why we always find ways to simplify when possible.

4: Every Dollar Matters

It doesn’t matter the size of the campaign or the overall total budget, every dollar matters. No matter what. We are stewards of our clients’ budgets and we need every dollar to reach their goals.

5: Everything with a Purpose

Nothing will kill a media campaign faster than optimizing something that doesn’t need to be optimized. Whenever we do something, it’s with a purpose. We never do something, “just because”.

6: Data Informed

We use data to improve our campaigns and achieve our clients’ goals. Data informed means that we use data to create insights and guide our decisions, but we don’t assume that the data is the whole story. Sometimes, we have to use intuition, experience, and human intelligence to get the whole picture.

7: We Show Our Work

Transparency is paramount. Like in math class growing up, we believe in showing our work. We are not a black box media agency. We work with our clients and together create campaigns that scale the brand and grow the business.

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